Steve Rifkind Launches Website and Competition

Article published by: XXL Magazine

SRC Records CEO Steve Rifkind — who also founded Loud Records in 1992 — is launching a new “battle rap” competition for aspiring MCs on his websites and Contestants will be able to purchase original beats by some of hip-hop’s top producers for the low price of 99 cents a piece, and create original music using online editing tools and tips provided on the two community oriented websites. User submissions will then be pitted against music from other participants in a 10-round elimination challenge that will culminate in the Battle Rap Showdown. Celebrity producers, such as Cool and Dre, Teflon and DJ Khaled, will choose the final winner who will receive a cash award of $100,000 and a recording deal with SRC Records. The competition is a joint venture between Rifkind, Loud Records co-founder Rich Isaacson and Pure Games CEO Joseph Safina. “ and Battle Rap will revolutionize the way records are made, marketed and sold,” said Safina. “ is an online community, competition, A&R site and marketing company all rolled into one. We have assembled a great team to execute our plan and are eager to get started.” Each Battle Rap contest will run for 10 weeks, with the first round kicking off on April 15.